GOOD AMERICAN is designed for a curvier, sexier and stronger shape.
The pivotal brand originated from a conversation between Khloe Kardashian and Emma Grede about what it means to be a woman today. “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the other way around. Body ideals really have shifted in the last few years”, says Emma.
BODY POSITIVITY Good American are proud to be leaders in the body positivity movement. We feature women of all shapes, sizes, colors and backgrounds.
EXTREME INCLUSIVITY Every garment we create is available in a full and inclusive size range. No compromises.
BREAKING DOWN BARRIERS Wherever you shop GOOD AMERICAN, you will find every size in one place. No size separation necessary.
LOOKING GOOD AND DOING GOOD Good American donate from every item sold to Step Up, an organization that propels girls from under-resourced communities to fulfill their potential.