Modern American is passionate about the environment. We are a new Los Angeles based denim brand focused on sustainability and making the world a better place.
We offer comfortable, eco-friendly made blue jeans at an affordable price. We are committed to growing more than awareness by supporting causes we believe in and implementing change in today’s world. Because we’re tired of false advertising from brands claiming to be sustainable.
Let’s be honest. The fashion industry is one of the largest sources of pollution to our beloved oceans. Each year, the denim industry uses 1.3 trillion gallons of water for the dying of fabric alone. This number does not even take into account the amount of water needed to grow and process the cotton to make denim, nor the water used in home washing machines to maintain the life of the garment.
On average, the estimated amount of water needed to grow, dye and process the cotton for just one pair of jeans ranges from 500-1,800 gallons of water.
Why settle for average? Modern American is committed to changing the denim industry, one pair of jeans at a time. Because both you and our planet deserve so much better.